Successful Marketing and Community Engagement
The team at Rushcliffe Arena took a multi-layered approach to launching X-Treme Air, ensuring maximum exposure.
- Internal marketing: The centre leveraged its existing membership base to promote sessions to those already using the facility.
- Influencer marketing: A local influencer was brought on board to generate buzz and attract even more interest.
“This worked really well,” Debbie shared. “The centre is always very busy, so marketing to existing members internally, combined with the school outreach and influencer support, made a huge difference.”
Consistent High Demand and Financial Success
Since launching, the centre has not looked back. X-Treme Air now operates every weekend and during school holidays, with an additional revenue stream from children’s parties.
- Children’s parties are fully booked three months in advance, demonstrating the incredible demand.
- Sessions allow 40 children per slot, with a steady occupancy rate of 75%.
- Return on investment was achieved within the first year, highlighting the commercial success of the project.
Health & Safety: A Priority for the Centre
Rushcliffe Arena has developed an outstanding safe system of work for the operation of the inflatable.
“The AirX is a large structure, but our team worked on a system that makes moving the inflatable safe and simple,” Debbie explained. “Using skates and a one-handed lift method, we’ve minimised the need for manual handling and ensured staff can move it easily when required.”
In terms of durability and ongoing maintenance, the inflatable has exceeded expectations.
“We’ve had no issues at all with wear and tear, despite the high footfall. The quality of the material and build has been fantastic,” Debbie said.
To ensure continued safety and performance, Airspace Solutions provides an annual inspection and servicing package. “The knowledgeable team at Airspace Solutions carry out a 12-month inspection and service to make sure everything remains in top condition. That ongoing support gives us real peace of mind.”
A Winning Investment
The introduction of Airspace Solutions’ AirX product has been a game-changer for Rushcliffe Arena, proving that innovative programming, smart investments, and high-quality products can drive both engagement and revenue.
“The inflatable has attracted new customers to the centre, and many of them have gone on to explore the wide range of other activities we offer,” Debbie noted.
For any leisure operator looking to revitalise underused spaces, attract new audiences, and generate additional revenue, Airspace Solutions continues to deliver industry-leading solutions that create long-term success.
